Baltic Media Health Check 2021

Thursday, January 27, 2021

15:00 – 16:30


2020, the first year of the pandemic, turned out to be better than expected for the Baltic media, the new Baltic Media Health Check 2020-2021 shows. The latest report will be presented by its editor Aija Krutaine on January 27, 2021. The online event will feature two special guests. Tomas Balžekas, CEO of 15min Group will talk about the group’s plans following its ownership change and merging of 15min, news agency BNS and media company Media Bites in one venture. The other guest will be Vadims Barisons, the managing director of OMD Latvia, who will give an overview of the media that the Russian speakers living in Estonia, Latvia and Lithuania use.

Baltic Media Health Check is an annual journalistic study that analyses trends, finances and issues of importance in the Baltic media markets. This year, the report looked into the 2020 financial results of Estonian, Latvian and Lithuanian media companies. Quite a few of them reported higher net profit in 2020 than before the pandemic in 2019. The aggressive cost cutting did the job even if their revenues dipped. 

The report also followed up on the Baltic media’s paid content products. Spoiler alert – everybody has more subscribers to their digital content behind the paywall. Reader revenue has been steadily increasing, and most media executives have ambitious plans for their paid content products. 

The Baltic Media Health Check also explored why it is an uphill battle for local advertisers and the media to keep advertising money targeted at Baltic Russian audiences in local markets, as well as how media companies are using AI in newsrooms.

Baltic Media Health Check has been created by the Baltic Centre for Investigative Journalism Re: Baltica in collaboration with the Centre for Media Studies at SSE Riga.


15:00 Findings of the lastest Baltic Media health Check by Aija Krūtaine, editor of the report

15:30 Talk by Tomas Balžekas, CEO of 15min Group about the group’s future plans

16:00 Talk by Vadims Barisons, managing director of OMD Latvia about the Baltic Russian audiences and where they can be met

Moderator: Inga Spriņģe, investigative journalist and co-founder of Re:Baltica

Working language: English

Join us for the presenation of the latest report on January 27, online via ZOOM. Registration is mandatory. 

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