Newsroom leaders often have to solve complex challenges working with stakeholders from numerous teams. Design thinking is an established methodology for better understanding the roots of complex problems and opportunities, designing creative solutions, and maximizing the use of available resources in pursuit of a defined goal. Design thinking is often used in product development, but the methods and processes can also support effective strategy design, decision making and new editorial initiatives. This is a hands-on workshop where you’ll put design thinking methods into practice, and become confident in leading design sprints with your team.

In a digital world  where every brand, publisher and influencer is innovating and fighting for the attention of its consumers, owning the attention of Gen Z is one of the biggest challenges for marketers and media executives. What differentiates Gen Z from the older millennials and what that means in terms of building brand proposition and communication? This workshop will look at a framework to approach building detailed personas of Gen Z going beyond the simple demographics. We will dive deep into the importance of social media strategy specifically for Gen Z while planning brand awareness and engagement strategy. Finally, we will look at the ways publishers can monetise the strength of its audiences and content to build strong advertiser relationships through deep sponsorships, innovation, experiences and advertising.