Design Thinking for Newsrooms

June 17, 2021; 13:00 – 17:00 EET

Online, Zoom platform

Newsroom leaders often have to solve complex challenges working with stakeholders from numerous teams. Design thinking is an established methodology for better understanding the roots of complex problems and opportunities, designing creative solutions, and maximizing the use of available resources in pursuit of a defined goal. Design thinking is often used in product development, but the methods and processes can also support effective strategy design, decision making and new editorial initiatives. This is a hands-on workshop where you’ll put design thinking methods into practice, and become confident in leading design sprints with your team.

Tom Trewinnard has ten years’ experience working at the intersection of technology and journalism, leading high-impact international media projects and driving product strategy for collaborative technologies. Formerly Director of Programs at Meedan, Tom led Check Global, a programme dedicated to developing innovative open source tools and training programs for journalists, fact checkers and human rights researchers around the world. Tom is the co-founder of Pop-Up Newsroom, which has led major collaborative reporting initiatives in the UK, US, Mexico, India and Indonesia since launching in 2017, including the award-winning Verificado 2018. Tom holds an MBA from the Eller College of Management, University of Arizona.

  • Understanding of key design thinking principles and processes;
  • How to lead a design thinking sprint with your team;
  • How design thinking has been used to support innovation in newsrooms.

Growth-oriented communication and marketing professionals, media managers, executives, chief editors, news media founders and publishers aiming for sustainability of their outlets and innovative approach to their professional careers.

EUR 150 + VAT

The application is open, please fill out the form below.

If you have any questions, please email: jana.altenberga@sseriga.edu

Apply for the course:

Owning the attention of Gen Z

May 27, 2021; 13:00 – 17:00 EEST

Online, Zoom platform

In a digital world  where every brand, publisher and influencer is innovating and fighting for the attention of its consumers, owning the attention of Gen Z is one of the biggest challenges for marketers and media executives. What differentiates Gen Z from the older millennials and what that means in terms of building brand proposition and communication? This workshop will look at a framework to approach building detailed personas of Gen Z going beyond the simple demographics. We will dive deep into the importance of social media strategy specifically for Gen Z while planning brand awareness and engagement strategy. Finally, we will look at the ways publishers can monetise the strength of its audiences and content to build strong advertiser relationships through deep sponsorships, innovation, experiences and advertising.

Chanpreet Arora is a recognised leader in the Indian Media Industry. Her work over the last 19 years has
included launch and scaling of leading international and local media brands in India including VICE Media, The New York Times, Formula One, Times Internet, Discovery Channel and Formula One. Earlier in 2018 as CEO, she led the launch of VICE Media in India. Completed the prestigious fellowship at the Reuters Institute for Study of Journalism at Oxford University in 2019,  recently co-founded Rezilient Digital Services (building a SaaS marketplace for publishers to enable monetisation across content, media, data and programmatic channels). Rezilient is working with leading digital publishers and Ad-tech companies providing full service revenue support, ranging from ad-tech advisory, organisation reskilling to programmatic and direct monetisation services. Some of its clients include The New York Times, Parentune and McKinsey & Company.

  • How to build a brand for Gen Z  (B2C) in a digital first environment;
  • How to build a sales proposition (B2B) for Gen Z brand;
  • How to own the attention of Gen Z on Social Media.

Growth-oriented communication and marketing professionals, media managers, executives, chief editors, news media founders and publishers aiming for sustainability of their outlets and innovative approach to their professional careers.

EUR 150 + VAT

The application is open, please fill out the form below.

If you have any questions, please email: jana.altenberga@sseriga.edu

Apply for the course:

Analytics for Media Managers

February 25, 2021; 14:00 – 18:00 EET

Online, Zoom platform

Page views, unique visit, time on site, bounce rate, social sharing – there’s a near endless list of data points that publishers can use to assess performance. But which metrics are the most useful in defining a coherent strategy? How can tools like Google Analytics and Crowdtangle be used to optimize strategic data insights? How can newsrooms improve their data maturity and ensure that data is incorporated as an integral input in strategic processes? In this workshop we’ll tackle these questions head-on and give you the key ingredients for a coherent data and analytics strategy for your newsroom.

Tom Trewinnard -  Founder & COO at Fathm, working on creative solutions to emergent challenges in journalism, former Director of Programs at Meedan.

Tom has ten years’ experience working at the intersection of technology and journalism, leading high-impact international media projects and driving product strategy for collaborative technologies. Formerly Director of Programs at Meedan, Tom led Check Global, a programme dedicated to developing innovative open source tools and training programs for journalists, fact checkers and human rights researchers around the world. Tom is the co-founder of Pop-Up Newsroom, which has led major collaborative reporting initiatives in the UK, US, Mexico, India and Indonesia since launching in 2017, including the award-winning Verificado 2018. Tom holds an MBA from the Eller College of Management, University of Arizona.

Laurens Vreekamp - Associate Consultant at Fathm, former Teaching Fellow with the Google News Lab

Laurens just finished his two-year Fellowship with the Google News Lab, as a Teaching Fellow for the Netherlands, Belgium and The Nordics, and Innovation Sprint facilitator for newsrooms and publishers (Bonnier, Altinget, De Persgroep, NOS) in these regions. Before joining Google, Laurens did design research with multiple Dutch news organisations (RTL Nieuws, Nu.nl, FD, Het Parool) as a Fellow of the 'Journalism Research Group' at the University of Applied Sciences Utrecht (HU).  He taught UX & Journalism classes, worked with Dutch National Public Broadcasters innovation teams and has directed a live-radio show called 'Nacht van het Goede Leven' (Night of the Good Life) on National Public Radio 1. He graduated as European Media Master of Arts in 2003.

  • Defining and refining KPIs for publishers;
  • Understanding Google Analytics and Crowdtangle (and others) to track and measure publisher KPIs;
  • Assessing and growing data maturity;
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Newsroom managers, commissioning editors, audience specialists, and journalists who want to know how to better use analytics.

EUR 150 + VAT

The application is open, please fill out the form below.

If you have any questions, please email: jana.altenberga@sseriga.edu

Apply for the course: