This intensive media management programme provides essential training in fundamental business skills, comparable to a compact MBA programme, that enables those who have launched or who direct independent news media outlets to develop sustainable business models.
In four five-day modules spaced two months apart, founders or directors of both nonprofit and for-profit independent outlets will learn how they can improve their leadership, strategy, marketing and financial management skills. Cases from within and outside the media industry will form the basis for discussion. Practical exercises in accounting, business modelling, project management, public speaking and other skills are integrated in each module. These skills will underlie participants’ personal or enterprise project proposals in the closing sessions. At the end of the programme participants will have the opportunity to share their ideas with financial advisors and investors to potentially develop a business relationship and collaboration opportunities.
The programme’s four modules are taught by scholars and practitioners with deep collective experience in the news industry and business training. They not only provide knowledge, they also create it with the help of participants. Expert guests complete the faculty.
Future Media Management programme at a glance:
Future Media Management Programme is designed to: