Future Media Management
4-week programme

Module 1: Strategy

Information
Introduction to Strategy
Applying game theory in media
Project Management
Networking Strategy
Business Canvas

Module 2: Marketing

Information
Marketing: Why it’s essential
Marketing: Identifying and targeting your audience
Attracting Capital
Social Media Marketing Strategic approach and Public speaking
Marketing and Ethics

Module 3: Accounting

Information
General Principles
Budgeting
Key Performance Indicators
Revenue Streams and Pricing
Business Canvas

Module 4: Leadership

Information
Leadership: Leading high performing teams
Leadership: Driving organisational change
Innovation & Strategy for Artificial Intelligence
Adjusting Pitch, Investor Day (Pitch making)
Investor Day (Pitch making)
Graduation