Anne-Marie and Gustaf Ander Centre for Media Studies
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Courses & Training Programmes
Future Media Management
Journalism for Future Challenges
Investigative Reporting Summer School
Youth Journalism School in Estonia
Short Courses in Media Management
FOJO Media Management
Visual Journalism & Verification of News
Events
Peter Greste Baltic Freedom of Speech AWARD
LJA: Journalism Awards
Investigative Reporting Summer School
Reinventing Media Business Forum
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Future Media Management
4-week programme
Main info
Lecturers
Programme
Registration
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Module 1: Strategy
Information
Introduction to Strategy
Applying game theory in media
Project Management
Networking Strategy
Business Canvas
Module 2: Marketing
Information
Marketing: Why it’s essential
Marketing: Identifying and targeting your audience
Attracting Capital
Social Media Marketing Strategic approach and Public speaking
Marketing and Ethics
Module 3: Accounting
Information
General Principles
Budgeting
Key Performance Indicators
Revenue Streams and Pricing
Business Canvas
Module 4: Leadership
Information
Leadership: Leading high performing teams
Leadership: Driving organisational change
Innovation & Strategy for Artificial Intelligence
Adjusting Pitch, Investor Day (Pitch making)
Investor Day (Pitch making)
Graduation