Social Media Marketing is a key in any marketing mix – especially when a media outlet is looking for a way to create a strong, low-cost, high-value, high-impact solution that will help it create not only some lasting marketing impact, but also strong ties with its community of new and loyal readers.

This short yet on-the-point course was created to help media experts convert their SMM efforts into impactful strategies and tactics, that is, to move from “what do we write on a specific social network?” to “which words exactly do we use in our posts?”. But on top of that, one of the goals of this course is to help media outlets build a thriving community through social media presence and to create meaningful ties with it. The course covers strategy basics, tactical approaches, effective sharing of media materials, traffic generation, stimulation of comments, UGC technics and other necessary SMM specifics – all with the community in sight.