Social Media Marketing

April 21, 2021; 14:00 – 18:00 EEST

Online, Zoom platform

Social Media Marketing is a key in any marketing mix – especially when a media outlet is looking for a way to create a strong, low-cost, high-value, high-impact solution that will help it create not only some lasting marketing impact, but also strong ties with its community of new and loyal readers.

This short yet on-the-point course was created to help media experts convert their SMM efforts into impactful strategies and tactics, that is, to move from “what do we write on a specific social network?” to “which words exactly do we use in our posts?”. But on top of that, one of the goals of this course is to help media outlets build a thriving community through social media presence and to create meaningful ties with it. The course covers strategy basics, tactical approaches, effective sharing of media materials, traffic generation, stimulation of comments, UGC technics and other necessary SMM specifics – all with the community in sight.


Linor Goralik is a marketing consultant who specializes in digital marketing, content marketing and narrative marketing; her customers include Philip Morris, Yandex, SkyEng, YDF, OCCRP, Exante, and other commercial, media and charity brands. Goralik teaches marketing courses at the Stockholm School of Economics in Riga as well as at FOJO Media Institute (Linnaeus University).

Her specialties are building content factories inside large and medium brands based on the narrative-marketing and low-budget-high-impact marketing approach as well as digital brand development – whether it’s a well-based brand that needs revival, an employer brand for an actively growing company or an innovative media product that needs a kick-start from the communications point of view.

  • SMM Strategies through Low-Budget, High-Impact approach;   

  • Sharing media materials to generate traffic and visibility;

  • Increasing the number of SMM readers and followers;

  • Tactics of post writing and post publishing;

  • UGC (User-Generated Content) and Social Media.

Who should attend?

Media managers, marketing managers, SMM specialists, editors and journalists who would like to better understand the impact social media might have on their daily work.

Participation fee

EUR 150 + VAT

The application is open, please fill out the form below.

If you have any questions, please email:

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